The Psychological Impact of Social Media on Self-Esteem and Body Image - Tartan Vitalis

The Psychological Impact of Social Media on Self-Esteem and Body Image


In the age of digital connection, social media has become a ubiquitous part of our daily lives. Platforms like Instagram, Facebook, and TikTok offer a means of communication and a window into a world of curated perfection. This curated perfection, however, comes with a cost, particularly when it comes to the impact on self-esteem and body image.

Social media often presents an idealised version of reality. Influencers and everyday users post carefully selected, edited, and filtered images. This creates a digital environment that emphasises physical appearance and material success as valuable worth indicators. The relentless exposure to such content can lead to the internalisation of unrealistic beauty standards, particularly among young and impressionable users.

The Comparison Trap

One significant issue of social media use is the tendency to engage in social comparison. Users often compare their everyday lives, including their physical appearance, to the highlight reels of others. This comparison is skewed as social media profiles rarely reflect life's mundane, less glamorous aspects. When users compare their unfiltered reality to the polished images on their feeds, it can result in feelings of inadequacy, low self-esteem, and body dissatisfaction.

Studies have shown a correlation between the amount of time spent on social media and negative body image. A survey by the National Eating Disorders Association found that 70% of women and 50% of men feel worse about their bodies after spending time on Facebook. This is not surprising, considering that social media platforms are rife with images that often represent an unattainable standard of beauty.

The Influence of 'Likes' and Feedback

The culture of 'likes' and feedback on social media also plays a crucial role. Users often equate the number of likes or comments with their self-worth, which can be particularly damaging when it comes to appearance-based posts. A study in the Journal of Youth and Adolescence reported that teenagers who received more negative feedback on social media were more likely to have body image concerns.

The Rise of Filter Culture

The advent of filters and editing apps has added another layer of complexity. These tools allow users to alter their appearance drastically, often aligning with unrealistic beauty ideals. This can distort a person's self-image and alter the perception of what is normal or attainable, leading to dissatisfaction with one's natural appearance.

Mental Health Implications

The impact of these phenomena is not just limited to body image. Prolonged exposure to negative self-perception can lead to a host of mental health issues, including anxiety, depression, and eating disorders. The constant pressure to present a perfect image to the world can also lead to stress and burnout as individuals struggle to maintain an online persona that aligns with societal expectations.

Coping Mechanisms

In response to these challenges, there is a growing emphasis on promoting healthier interactions with social media. This includes encouraging critical thinking about the content consumed, reducing screen time, and following accounts that encourage body positivity and realistic lifestyles. Education and awareness about the curated nature of social media content can also help individuals maintain perspective and reduce the inclination to make unfair comparisons.

There is also a push for social media platforms to take responsibility for the impact of their content on users' mental health. Some platforms have started experimenting with hiding like counts to reduce the pressure of social comparison.


While social media offers significant benefits in connectivity and information sharing, its impact on self-esteem and body image cannot be ignored. Understanding and mitigating these effects is crucial, especially for younger generations in an increasingly digital world. It requires a collective effort from individuals, communities, and platforms themselves to foster a more realistic and healthy digital environment.

All the best!


Back to blog